The 15 Best Businesses to Start in 2022

7 Business Ideas in Singapore for 2022

While claiming the top position as the World’s Best Place to Be During Covid, Singapore was also hailed as the top jurisdiction for multinational companies to base subsidiaries. With these favourable conditions the city-state has to offer, it is high time you should start considering the best business ideas you can start here in the coming year.

If you could do something with a headache or a cough and cold without leaving your home or falling in a queue to have a medical expert diagnose you, which one should you choose?

Under the new Health Services Act, Singapore will start licensing telemedicine in 2022. Telemedicine is viewed as the answer to crowded hospitals amid the pandemic. Public hospitals, private health care providers, and even traditional Chinese medicine acknowledge how the pandemic has changed the way of doing business. Thus, there is a high demand to shift toward teleconsultation services is deemed an important and lucrative business venture in the future.

What you should keep in mind:

Graphic Design

Graphic design will forever be one of the best businesses to start because there are so many businesses out there in need of graphic design services but they either can’t or won’t hire a graphic designer on staff. If you’ve got the design chops and have always dreamed of going out on your own, go for it.

The demand for digital marketing has continued to grow along with the increases in ecommerce, content marketing, and social media. The industry is expected to experience double-digit compound growth rates through 2020, and you can hit the ground running without incurring a bunch of startup costs.

If you’re starting a digital marketing business, you may want to consider specializing. As the market expands, it’s also becoming more crowded. You’ll be better served by choosing one thing to do really well—Facebook ads, social media campaigns, SEO-based content marketing—rather than trying to tackle it all to mixed results. This is especially true if you’re starting your business as a side hustle or one-person shop.

Unique business opportunities

14. Create digital products or online courses

Digital products and online courses are some of the most profitable businesses you can run. You create digital products or courses and earn recurring income from them. Begin by creating simple courses, such as tutorials on using applications, languages, or business marketing.

15. Make and sell hand-crafted goods

Do you love hand-crafted items? If so, you can make money by selling the items on sites like Etsy and Amazon. To increase business exposure and profits, advertise and brand your crafted items.

16. Build an audience and monetise it

You can make money by monetising your following. If you have a large fan base, you can use social media platforms like TikTok to make money. Depending on your audience, you can make money using sponsorship, selling merchandise, and creating in-feed ads.

17. Sell photographs

You can make money by using your creativity and monetising your skills. Start by looking for a high-quality camera. The good thing is that some phones have a perfect camera that you can use to start. Here is what you should do to make an income out of it:

18. House and pet sitting

As a house and pet sitter, you will take care of someone’s home and pets in their absence. Design a home and pet sitting package and advertise it on your social media platform. You can design a website to help you market your products and get reviews from your clients. That way, they will be confident they are leaving their homes and pets in safe hands.

Most profitable small business ideas

19. Auto repair

Consider starting a mobile auto repair business if you are a skilled mechanic. Some maintenance and repair jobs don’t require complex tools. You can offer services such as oil change, fluid refills, battery swaps, and headlight repairs.

20. Food trucks

Food trucks are becoming a big thing in major cities. If you are good at preparing delicacies and have a truck at your disposal, consider starting a food truck business. Depending on how well you market and structure your business, the food truck can help you earn S5000,000 to S$5,000 per month.

To start, register your business, get a trading licence, design your menu, customise the truck, and market your delicacies. Suppose you plan to sell food in the Marina Bay area. In that case, you will need to apply for a Non-Renewable Temporary Occupation Licence from the Singapore Tourism Board. You can refer to its map on possible food truck locations.

21. IT support

Mobile IT support services are in demand as more people embrace working from home. To start this business, you will need certification, experience, and expertise in dealing with the most common IT issues. You can make your business more holistic by selling software and applications.

Like any business, you need to register your IT support business and brand it. Advertise your business far and wide. With advanced technology, you can offer your services both locally and internationally.

22. Marketing copywriter

If you are good with words, a copywriting business will earn you a decent income. At the end of this year, the copywriting industry will be worth more than $400 billion. With so many businesses online, the income you can earn is uncapped.


Mind Map Tutorial: How to Make a Mind Map

sales strategies mind map


A mind map is a diagram with a hierarchical structure that is used for visually organizing and presenting information, thoughts or ideas’ – this is the definition that comprehensively elaborates the mind mapping technique, which today is practiced by many individuals and organizations.

However, there are many who are not familiar with the term and the technique ‘mind mapping’, so this extensive and thorough mind mapping starter kit is created for them, but, in addition, also for those who have heard of the technique but haven’t tried it yet.

The guide compasses everything, starting from details about the history of the mind mapping technique to help you understand, learn and explore the technique more in-depth. Additionally, it will also lead you step-by-step through the process of creating a powerful mind map.

How to Make a Mind Map

Now let’s get to the main part where we can learn how to create a mind map easily. A perfect mind map tutorial can help you achieve greater success in creating mind maps with ease. There are many tools available that can help you to make a mind map. In this part, we are going to introduce you to EdrawMind, the best software that can help you to create amazing mind maps in no time.

It has all kinds of advanced features and fantastic options that will help you create top-class mind maps without even being an expert. If you are an expert or a newbie, EdrawMind will allow you to create phenomenal mind maps with all its colorful themes, styles, structures, and clip art, etc. Here is how to make a mind map online.

Step 1: Visit the online web portal of EdrawMind, then register and log in for a new account using your email. First, you need to take the main idea and put it in the center of the mind map. To do it, open a new template by clicking on the New option and selecting any template available on the window. We have chosen the Radial Map, for example.

open new template

Step 2: You will get a new window open in your browser, where you’ll find the main idea in the center and options to add new branch ideas. Then create branches from the main idea to insert secondary ideas in the mind map. These secondary ideas will spread from the main idea.

insert branch ideas

Step 4: Add different colors and images for each idea or blank box so that the whole map becomes easier to brainstorm and understand. You can also create relations between branches and sub-branches by using signs.

add colours and styles

Mind Maps for Business

If you want to find out more about using mind mapping in business, Tony Buzan, the inventor of the Mind Map, and Chris Griffiths, the CEO of OpenGenius and founder of Ayoa, wrote the best seller Mind Maps for Business. Available on Amazon.

Mind Maps for Business Book

Tony Buzan - Inventor of Mind Maps

“I want to thank Chris for his tireless and successful efforts to promote my work over the last 10 years. He achieved what I thought impossible, when he released iMindMap (now Ayoa), the world’s first software true to my Mind Map process, and he went on to build a network of over 1,000 instructors dedicated to promoting my Mind Mapping across the globe, many of whom he taught personally. He was also, most appropriately, co-author on my 100th book, Mind Maps for Business, where his understanding of how Mind Mapping can be applied in business, was invaluable.”


How To Address a Letter (With Template, Tips, and Examples)

How To Address a Letter (With Template, Tips, and Examples)

Letters are formal, semiformal, or informal documents for conveying important information to contacts. When preparing one, you typically need to write an address that outlines who your intended recipient is. Learning to address a letter correctly can help show your written communication skills and set the tone for your message. In this article, we explain how to address a letter, provide examples, a template, and tips to make an address informative, and discuss addressing an envelope.

Learning how to address a letter is important because it introduces you and indicates who the letter’s recipient is. As your contacts may receive many letters daily, you want to address yours correctly to get their attention. Addressing a letter correctly can also help you make a good impression on the recipient because it’s typically the first aspect they read. For example, including a hiring manager’s name in the address shows you researched them before writing the letter.

If you send a letter through an individual or company, you also want to learn how to address the envelope correctly for them to know where to deliver it. For example, if you’re sending a physical copy of your letter to a mentor in another city, addressing the envelope can help the courier know where to deliver the letter.


How to Start an Ecommerce Business: Build an Ecommerce Store

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How to Start an Ecommerce Business: Build an Ecommerce Store

A complete blueprint for starting an ecommerce business

An ecommerce business is any business that buys and sells goods or services over the internet. E commerce business’s will digitally transfer money and data to execute these online transactions.

If you’re a skilled entrepreneur or craftsperson, you’ve probably dreamed of starting your own ecommerce store and building a business that gives you a sense of achievement and freedom. You’ll learn each step in this guide.

We’ve put together a comprehensive blueprint for starting a business, compiled from Shopify’s most popular content. These blog posts, guides, and videos have been organized based on the most important tasks you’ll face when researching, launching, and growing a profitable e-commerce store.

How to start an ecommerce business

1. Find product opportunities and choose what to sell

ecommerce blueprint step 1: research products

Finding a product to sell

The first step to building an e-commerce store is knowing what products you want to sell direct-to-consumer. This often is the most challenging part of starting a new online business. In this section, we’ll highlight strategies you can use to find product opportunities, explore the best places to look for product ideas, and finally, look at trending e-commerce products to consider.

Evaluating your idea

Once you have a product idea in mind, how do you know if it will sell? In this section, we’ll cover a few approaches that active entrepreneurs have used to validate their product ideas and potential market.

Free Guide: How to Find a Profitable Product to Sell Online

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Obtaining your product

After landing on a strong product idea, your next step is figuring out where and how you’re going to obtain your products. The next four posts cover the various methods for acquiring your products, along with the pros and cons of each model.

Sell your retail products online

Many independent retailers face a challenging road ahead. Shifting your brick-and-mortar business online can help you weather this storm, generate cash flow, and build a more resilient business. You’ll need to find a good ecommerce solution to build your store on, like Shopify.

2. Thoroughly research your competition and write a business plan

how to start an ecommerce business: competitor research

Research your competition

You’ve found your product, evaluated its potential, and sourced a supplier. But before you get into that, you’ll need to thoroughly research your competition so you know what you’re up against and how you can differentiate your business from theirs.

Writing a business plan

With your competitive research complete, it’s time to write your business plan. A business plan is a roadmap that helps bring your ideas and thoughts together. It’s vital in determining what to prioritize and how to effectively reach potential customers. A business plan also highlights your company’s mission statement to show investors and employees the core values of your brand.

3. Choose a logo and name and set up your online store

setting up ecommerce business

Choose a business name

Aside from finding an actual product to sell online, another challenging decision is determining your business or brand name and choosing an appropriate and available domain name. These blog posts will help you tackle these important tasks.

Creating a logo

Once you’ve selected a memorable name and registered a corresponding domain, it’s time to craft a simple logo. In these resources, we’ll show you several options for creating a great logo for your new business.

Understanding search engine optimization (SEO)

You’re almost ready to begin building your online store. However, before you jump into it, you should understand the basics of search engine optimization so you can properly structure your site and pages for Google and other search engines.

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Building your store

With a better understanding of search engines, it’s time to build out your store using a website builder. There are many crucial elements to consider. Below, we’ve listed our essential reads to help you build high-converting product pages, write captivating product descriptions, shoot beautiful product photography, choose your ecommerce color palette, and much more.


This presentation focuses on the e-commerce-specific aspects of great design. It is recommended to also apply all the general design principles not listed in this lesson (proximity, hierarchy, CTA highlighting, contrast, accessibility, and so on). It is worth underlining that the success of an online shop depends on the quality of the product and the use of appropriate marketing strategies as well.

Asos’s post of a woman laying in bed, watching Netflix

Have a regularly updated blog, make a commitment to properly using social media, blogging on a regular basis, and displaying some individuality. Try being consistent, authentic, and relatable, and don’t be afraid to show the human side of the business. This will build trust, propel engagement and help you connects with your audience.

Don’t force shoppers to create an account

According to the NNGroup, `guest checkout with optional registration simplifies the checkout process and welcomes visitors to register when they are ready, rather than forcing undesired signup`. Of course, there are many advantages to registration (e.g. keeping the contents of the shopping cart, cross-device storage, etc.), but by making registration mandatory, some potential customers do not convert into actual buyers.

Adidas homepage with a jump to content button

The ‘skip navigation’ or ‘skip to main content’ link is (almost) everywhere on the web. Since optimizing keyboard navigation is crucial for people with disabilities, having such a button can come in handy. On most websites, it can be displayed by pressing TAB. In addition, there are a number of fundamental accessibility aspects to consider: proper tagging, support for zoom, link and button behavior, color, contrast, etc.

Allow for international shipping

Accordingto research by Akamai, issues relating to shipping and handling were responsible for 38% of online shoppers abandoning transactions on ecommerce stores. If a customer lives or works abroad it is extremely likely that they would want to have their goods delivered to their home or workplace. By not providing options for international shipping, ecommerce site owners are losing out on international sales and limiting their potential for international growth.

Culture can differ dramatically from country to country. It is important to respond appropriately to differing customs and traditions when conducting business in new territories.

For example, there are many differences between the business culture’s of China and the United States. In terms of initiating business affairs, relationships come before economics in China whereas in the U.S. economics generally take a front row seat to relationships. Chinese people do business with people they know and trust.

In terms of negotiation, the Chinese tend to haggle and believe that there is room for negotiation on every deal. Even communication styles differ. Chinese people tend to be quiet and reserved in business settings while Americans tend to be outspoken and eloquent.

Religion can also have a huge effect on an organisations ability to conduct business in another country. A shared religious belief may enhance trust and therefore reduce transaction costs between trading partners.

To help you research global opportunities, we’ve collated some data from Wikipedia, InternetWorldStats, and the Office of National Statistics to produce an interactive map allowing you to filter by population, annual gross domestic product per capita and internet penetration to identify regions which may be suited to your organisation’s international expansion plans.

Once these regions have been identified, you can click on the map makers to display languages spoken in these countries, currency information and details of the dominant religions within these countries.


How to introduce yourself in an email

How To Introduce Yourself In An Email + Examples

While email marketing is far from obsolete, getting the recipient’s attention can be challenging. If you’re competing against other businesses that use email as a primary marketing channel, your introduction will have to stand out – otherwise, you risk being overlooked.

If you’re selling a high-quality product or service and already have a decent following, you may think an introductory email is unnecessary. However, you can’t just reach out to a potential client you’ve never met before.

You can establish an immediate connection and develop rapport with a professional introduction email. You might also need to write an effective email introduction to get to know a new team member, tell a prospect about your business, or pitch a partnership with another company.

What to include in an introductory email

The first time you reach out to a new contact, it’s important to send a short, purposeful, and professional introduction email — while also hitting on all five important pieces. Below, we’ll get into more detail about each of the pieces, and then apply them to some examples of self-introduction emails.

How to write a great subject line for an introduction email

The subject line might be the most important part of your introductory message, since it will be the first thing the recipient sees (and may be your only chance to grab their attention).

The subject line should be short enough that it doesn’t get cut off, even if the recipient is checking their email on a mobile device. In fact, some experts recommend that the best email subject lines should never be more than 100 characters long. But at the same time, they should be detailed and descriptive. The subject line should tell the recipient exactly why you’re reaching out, whether it’s to ask for their time and expertise, inquire about a new job, or get to know a potential client.

How to greet the recipient of your introductory email

There’s some debate about whether an introductory email should be more formal or casual. An intro message sometimes has no purpose other than to say hello, which feels like a great chance for a more casual email.

There are scenarios when a casual tone is right for an introductory email — especially in the age of remote and hybrid work. If you think a casual tone will be welcomed, use it; but if there’s any doubt in your mind, err on the side of a more formal email, just to be sure your message will be received as polite and respectful. That means avoiding things like “Hey” or “Hi” as a salutation. In many cases, it’s best to stick with the classic, “Dear “.

How to craft the opening line of an introduction email

What to include in your introduction email body

What you include in the body of your email should be unique, depending on why you’re reaching out, who the recipient is, etc. But there are still some best practices to ensure your introductory email makes the best first impression possible:

How to sign off an introductory email

While most of your introductory email so far has been focused on the recipient, your signature is your last chance to include any important information about yourself. You should include all of your contact information in your email signature, including your full name, job title, company name, and phone number or social media links, especially LinkedIn, when appropriate. You may also consider including your pronouns, as this promotes inclusivity and warmth.


9 Key Signs of a Good Employee

Boss giving employee thumbs up

They Speak Up in Meetings

Especially if you’re in a large meeting, intimidated by the higher-ups there, or don’t know much about what’s going on, it’s easy to sit tight and listen. But the people who get ahead don’t wait for permission or an invitation to speak—they make sure everyone in the room knows they have something to contribute. Even if you don’t have a suggestion? “Speaking up to advocate for a co-worker’s point of view or asking a well thought-out question can go just as far,” says leadership coach Jo Miller.

You’ve heard it a thousand times—but it consistently holds true. People who get ahead at work look to those above them and emulate not only the clothes they wear, but the ways in which they present themselves in the office, interact with others, and approach their work.

They Pitch In

At most companies, there’ll be opportunities to join committees or take on responsibilities that aren’t necessarily part of your job description: Your company is overhauling its social media procedures and needs a representative from every department to sit on the project team, say, or your office is putting on a major fundraiser and needs someone to coordinate with the event planning company. The most successful people pitch in—so they’re always right there where the action is.

Anyone can drop a complaint into the suggestion box, but the marker of a truly brilliant employee is coming up with solutions to those problems. Becoming a problem solver shows that you care—not only about your own career, but about the long-term health of the business as well.

They’re Respected by Their Colleagues

In any walk of life, you can get a general picture of somebody’s character by the way that others treat them; this is true in the workplace, too. It’s one thing for management to be impressed from afar, but if an employee is treated with respect by the peers that they spend the majority of their time with, then this is an ideal combination.

This is mainly because colleagues judge each other in a different way, and they appreciate integrity, honesty and the willingness to help each other over self-servitude. Certainly, it can help to identify if somebody is employing dirty tactics or brown-nosing in order to get ahead. Essentially, if somebody is performing well – and is liked by their peers, too – then it’s worth taking notice.

They Speak Their Mind in the Right Way

Speaking of brown-nosing, nobody likes a ‘yes’ man. Managers appreciate employees who will stand up and give an honest opinion on a particular course of action. Not only might their idea be a better one, but it also demonstrates that your employee is confident enough to disagree with you and cares enough to suggest a better way.

Of course, there are right ways and wrong ways of doing this – and a switched-on worker chooses their battles, too. For instance, if a member of staff is picking holes in everything from the cafeteria food to the corporate accounting strategy, then their voice starts to lose professional credibility. Good employees speak up only when they feel it’s necessary, and when they have something constructive to say.

Effective Communicator

Model employees will understand the importance of good communication in the workplace, and know that when done incorrectly, a simple misunderstanding can lead to a huge problem down the line. They speak clearly and clarify what they mean, leaving no room for error. They also have the ability to listen to what others are saying and digest the information before responding, showing that they have clearly thought about what they’ve just heard.

Having the ability to mediate between different situations isn’t easy – in fact, it can often be challenging to push your personal opinion aside within the workplace. However, a satisfactory employee will be able to diffuse heated situations, be empathetic towards their colleagues and consider other people’s perspectives.


A good employee will go above and beyond their normal duties without thinking twice or complaining about it. They will find solutions to problems before even mentioning them and will be happy to get on with anything that is thrown their way.

Having the ability to discipline yourself and work hard is tricky, especially when you’re placed in an office with a number of distractions, from office gossip to workplace pranks. A valued employee, though, knows when to have a natter and when to block out distractions and get stuck into their work.

The Complete Worker’s Guide to Professional Skills

Joanna joined the CareerAddict content team in 2017, and her role has evolved into a multifaceted one over time. In between heading our CV writing services and orchestrating our digital marketing efforts, she takes the time to share her expertise in a variety of insightful and thought-provoking articles about CV writing, HR, recruitment, social media, job search strategies and more. Joanna holds both a BA and an MA in journalism, and previously worked within a variety of fields including HR and recruitment, travel, fashion and entertainment. She’s also our in-house fashion guru and enjoys cooking up a storm in her spare time.

Joanna joined the CareerAddict content team in 2017, and her role has evolved into a multifaceted one over time. In between heading our CV writing services and orchestrating our digital marketing efforts, she takes the time to share her expertise in a variety of insightful and thought-provoking articles about CV writing, HR, recruitment, social media, job search strategies and more. Joanna holds both a BA and an MA in journalism, and previously worked within a variety of fields including HR and recruitment, travel, fashion and entertainment. She’s also our in-house fashion guru and enjoys cooking up a storm in her spare time.


The 30 Best Ways to Promote Your Business—With or Without Money

KylieCosmetics IG

12 tips to promote your business

You need to get the word out about your products and services, but what’s the best way to promote your business? Fortunately, you have options. In addition to tried-and-true business promotion methods, the rise of social media has created an abundance of new marketing opportunities. It’s now easier and more affordable than ever to advertise. Learn more about how to promote your business with these digital marketing and social media tips.

Register your business with Google — it’s the new yellow pages. It allows potential customers to find your company’s location and hours of operation easily. Customers can also post reviews of your business. By setting up a Google My Business account, you can make your company more visible in online searches, extending your reach with a free form of advertising.

Optimize your website’s SEO

Search engine optimization (SEO) helps your website show up higher in Google search rankings. Using relevant keywords throughout your business’s web pages and blog posts increases the chance of users finding your site when they search online for businesses like yours. SEO involves much more than keyword usage, though, so it’s helpful to do some research online or find a book that outlines how to prime your site’s performance on search engines. You might also consider hiring an SEO agency to help optimize your website.

Any time your business does something notable or newsworthy, draft a press release to send to your local news outlets. These publications actively look for interesting stories and often use press releases to create articles. When they do, it gives your business free publicity and distribution, allowing you to reach a much broader audience.

How to promote your business on Google

Using Google to promote your business is a no-brainer. Capturing more than 90% of the market share, it’s one of the best ways to get in front of consumers that are actively searching for solutions. Here are the best ways to use Google to get your name out there:

1. Create and verify your Google Business Profile

Your Google Business Profile (Google’s term for your Google listing) is what allows your business to show up in Google Maps results, the local section of Google Search results, and also—when someone types in your business name (ideas for creative business names here!) and location—the right-side Knowledge Panel in Search results. As Google gets better and better at catering its results to the searcher’s location, this free listing should be a top priority.

The key to using your Business Profile to promote your business is to verify ownership of your listing through your free Google My Business account. Once you have ownership, you can optimize your listing to show up higher in search results and for more relevant searches.

best ways to promote your business ranking on local search results

If you’re ranking on Google Maps or showing up in the Local Pack (as seen above) of regular results pages (this is very doable), your business is basically promoting itself 24/7. Even better, you can publish posts directly to your Google listing, putting attractive promotions in front of your audience at a time when they have high intent.

2. Get a website

A website is a must-have piece of marketing collateral no matter how old-fashioned your business or clients may be. Your website is the go-to for current and prospective customers. Even if they find you on social media or Google, they will want to go to your website and, like your Google listing, it serves to promote your business around the clock.

A good business website not only serves as a promotional tool in and of itself—it tells the story of your business and what you offer, provides contact information, and reflects your brand’s personality and distinguishing characteristics—but it is also essential for measuring and improving the success of your other promotional tactics.

website is one of the best ways to promote your business

For example, when you run ads, you need landing pages, which live on your website. When you post helpful information on social media, it should link to its home on your website. With all of your marketing channels flowing into your website, you can use analytics to see which strategies are working best and get invaluable insights about your audience.

Although there are completely free solutions to get a website in place for your business, almost inevitably you will need to move to some form of a paid website if you are serious about promoting your business. Having your own domain name, a professional look and feel, and the ability to scale and add features as needed are all essential for growth.

3. Implement search engine optimization

It’s one thing for you to promote your business; it’s another thing for Google to promote your business. SEO is a set of practices that align your business with Google’s ranking algorithm. But because this algorithm has evolved to use machine learning and user behavior to produce the most accurate and quality results for searchers, optimizing for search engines is really just optimizing for searchers—particularly those searching for what you have to offer.

SEO isn’t just one tactic, but many tactics that collectively work together to improve your rank. Also, because Google has superb location-based results, you have just as much of a chance as big retailers to show up on the first page of Google— without spending a dime! (With the exception of the costs to get a website, of course).

small businesses appearing on SERP - best way to promote your business

When your business is ranking high in results, Google is basically promoting your business for you—and not just to anyone, but to the people searching for what you have to offer. Doesn’t get much better than that.

4. Create a business blog

We just touched on this in the previous strategy, but content is such an important driver of SEO that it really deserves its own category as a promotional strategy. A blog is not LiveJournal for businesses. Sure, you can create some posts about milestones and events, but a lucrative business blog is one that produces educational content, in your brand voice, around questions and terms your ideal customers are searching in Google.

How to promote your business using online directories

Consumers routinely visit online directories to search for and vet businesses that fit their specific needs. These sites tend to be high-traffic, long-standing websites with high domain authority, so it’s not uncommon for your profile page or your business name to show up on the first page of Google through one of these domains. Online listings do not take long to create and can help enhance your online presence, promoting your business to nearby, high-intent customers.

best ways to promote your business- local listings on the SERP

7. Create listings on the major directories

Smaller directory sites pull data from larger ones, which means that by creating listings on the major sites, you’ll also likely begin showing up on smaller directories automatically. Below is a list of the major directories to start with. All of them are free, but often have paid options for advanced features.

8. Optimize your listings

It’s one thing to create a listing, but it’s another to optimize it. By filling out every field in your profiles, adding photos, and collecting reviews, you can improve the appeal of your business and rank above competitors in searches. It’s also important to make sure your information in all of your listings is consistent with the information on your website. Inconsistencies can cause the Goog to raise an eyebrow about your trustworthiness. Finally, be sure to monitor your listing and fix any inaccuracies, which can happen when listings are auto-populated. For more ways to optimize your listings, use the same post I linked to above (but I’ll link it here just because).

best ways to promote your business-optimized google business listing

9. Get online customer reviews

Word of mouth is one of, perhaps the most, powerful way of promoting your business to the right people. Testimonials on your own website are great, but reviews on official platforms like Google, Facebook, and Yelp are even better.

best ways to promote your business-google reviews

These websites can increase your exposure, and because they have measures in place to prevent fake or spam reviews, people trust the reviews here more than anywhere else. Plus, reviews are a major ranking factor for local search results. To get reviews, check out these posts:

10. Monitor and respond to reviews

Many online directories allow anyone to add a listing, so even if you didn’t list your business, it may still be on there, collecting reviews. Be sure to claim your listings wherever possible, and monitor these sites frequently. This way you can respond to reviews—which is another great way to promote your business. Not only can you resolve (and even reverse) negative reviews, but the way you answer reviews (positive and negative) can reveal your brand’s values and give potential customers an idea of what it’s like to do business with you.

How to promote your business locally

Recent consumer trend data from Shopify revealed that more than half of North American buyers changed the way they’ll shop going forward. One breakout trend has been support for local and small businesses. Here’s how you can take advantage of this:

Create a Google My Business profile

“Google My Business gives local businesses a separate online presence other than their website,” says Amy Falcione, founder of local marketing agency Big Picture Marketing. “Your listing gives a brief but detailed description of what your business offers and who you are.”

Amy explains that people use Google My Business to check and see if you’re legitimate. You can add photos and videos of your shop, and provide links to your website or appointment booking software. You can even give people a look inside your business to build trust and credibility with potential customers.

If someone decides they want to engage with your business, they have your contact information, website, and business address right in the listing. People can easily visit you online or in-person.

Join local events

A local event refers to any affair that attracts an audience from a local market. Artisan markets, craft shows, trade shows, and festivals are examples of events small businesses can promote themselves at locally.

“Right now, many local businesses are meeting online. They are using live streams and online meetups to show off products online and reach people at scale,” Amy tells Shopify. “But as areas start to open back up, we don’t want to overlook the power of local in-person events.”

Local events help small business owners meet customers one-on-one and create individual connections. People can touch, feel, and smell whatever you’re selling and interact with your products.

“Another way to promote your business locally is through workshops and lectures,” says Amy. “For example, if you run a candle making business, you can run local workshops to teach people how to make their own candles. It’s a great way to build your reputation in the community and increase brand awareness.”

Offer local delivery

People are buying more from independent businesses. Our consumer trend data shows that nearly a third of buyers bought something online and had it delivered to their home during the first three months of the pandemic.

Offering local delivery is a smart way to capitalize on this trend. When a customer orders something from your online store, you can personally deliver it to their doorstep. It serves as an alternative to traditional carrier shipping and in-store shopping, and is a thoughtful way to sell to concerned customers.

Get local press

Another great way to promote your business locally is by getting local press coverage. Getting a story in the local news is not only free but can also drive thousands of potential customers to your website or local shop.

“Start by creating a press list of all the publications you want coverage in,” Amy says, “then write your own press release and start pitching it to reporters. Make it easy for them by getting your own quotes and statistics and making your story sound newsworthy.”

Press releases that focus on community empowerment encourage local reporters to cover your business. If you can nail down getting local press, you’ll be able to capture your audience’s attention and interest in no time.

Free: Press Release Template

To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.

Get the press release template delivered right to your inbox.

Thanks for subscribing. You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 14-day trial of Shopify.


The 32 Best Gifts for Coworkers


Something to carry their laptop

The Society6 laptop sleeve, show in black with artistic sketch style white outlined faces, makes a great gift for coworkers.

Yes, your colleague can customize their laptop with stickers, but a less-committed, less– Gen-Z choice (especially if their device technically belongs to the company) is a cute laptop sleeve. Some of our favorite sleeves from testing are those sold by Society6, a platform artists use to have their work printed on dozens of different items, which means there are literally thousands of possible prints to choose from, including line-drawn faces (pictured above). Whatever design perfectly suits your recipient, it’ll come printed on a stiff, canvas-style polyester sleeve, which protects against dust, scratches, and bumps and closes with a durable YKK zipper.

Unique Office Gifts For Coworkers

5) Turned Yellow

6) Baby Groot Desk Flower Pot


7) Gustav Klimt “Medicine” iPhone Case

8) Haus Sampler Kit


  • What is it? This customizable kit lets you sip your way through four natural apéritif flavors of your choosing. Each 200ml bottle is perfectly sized for 2-3 drinks. Just pour on the rocks, or make a cocktail with sparkling water, tonic, or prosecco.
  • Why your coworker will love it: Haus is all about more hangouts and less hangovers, especially during the work week. Its line of apéritifs (low-ABV spirits made popular in Europe) are made with clean ingredients, zero artificial stuff, and minimal sugar, so your coworker can feel good about drinking.
  • Price: $50
  • Customizable? Yes (Choose from a variety of flavors. If you can’t decide between flavors, you can always give them a gift card, too!)
  • Available here:Haus Sampler Kit

9) Destination

10) Custom Fruit Infuser Bottle


11) Temperature Regulating Travel Mug


12) The Adults & Crafts Crate

  • What is it? Do you have a co-worker, boss or office buddy that is stressed and needs some relief? A subscription to Adults and Crafts delivers a new crafting project from wood burning to engraving each month. It’ll be the nice break from the stress of work and life to help them relax and release their creative side.
  • Why your coworker will love it: It’s nice to step away from a computer and go back to working and creating with our hands. This fun crafting subscription for adults will give your co-worker some much needed non-work time to rediscover what it’s like to no longer be in front of a screen.
  • Price: $30
  • Customizable? No
  • Available here:The Adults & Crafts Crate

Bonus: Virtual Clue Murder Mystery


Stay hydrated

A light green Hydro Flask 21oz Standard Mouth.

Anyone who’s ever spilled a glass of water on their laptop or keyboard learned the hard way to use caution with open containers and electronics. But you have to stay hydrated! One of our favorite water bottles, the Hydro Flask, is the perfect canister for the job. The wide mouth is easy to sip and the double-walled stainless steel keeps water cooler for longer while also resisting mold. It’s dishwasher-safe and won’t dent or spill when it is inevitably dropped. The range of brights (yellow, coral, spearmint) and moody neutrals (black, stone, fog) can enliven or calm whatever desk it calls home.

A cozy throw

Person draped in a grey Boll & Branch Cable Knit Throw, one of our best gifts for remote workers, while petting a black dog.

Even when you can control the thermostat, sometimes a space just gets chilly (or you’re sharing with a “colleague” with different temperature preferences). A throw blanket draped on the back of an office chair can be even more practical than a sweater. Your recipient can cloak their shoulders on winter days, or enjoy a lap blanket if the AC is set too low. One of our favorites is the Boll & Branch’s Cable Knit Throw, which is knit from a thick but breathable organic cotton, and comes in tranquil shades like grey, navy, and light blue.


How to Apologize

Image titled Apologize Step 2

How to Apologize to a Customer for Bad Service + Templates

You crave those moments when you exceed your customers’ expectations and successfully carry out your brand vision. On the flip side, there’s nothing worse than failing your customers and not living up to your customer service goals.

We’re all human and bound to make mistakes, which is why it’s so important to know how to apologize to a customer for bad service. In this business environment, it’s not enough to just admit wrongdoing when a customer has a bad experience.

To stand out from your competitors and reduce churn, you need to show your customers that you care about them by taking the extra step and crafting a professional, heartfelt apology. Even the most forgiving of customers will only tolerate so many poor experiences before they take their business elsewhere. In fact, 73% of customers say they will abandon a brand after 3 negative experiences.

To reduce churn and increase retention rates, you need to learn how to apologize to a customer for bad service. By avoiding some common mistakes, following apology best practices, and leveraging tools and resources to make your job easier, you can provide a better customer experience and demonstrate your commitment to your customers’ satisfaction.

Common Mistakes Businesses Make When Apologizing

Many businesses will make an apology for bad service but do so in a way that leaves a sour taste in the customer’s mouth. Still worse, sometimes an apology achieves the opposite intended effect and ends up driving a customer further away. When making an apology to a customer for bad service, you’ll want to avoid these common mistakes:

  • Playing down your customer’s feelings (e.g., “No one has ever complained about this before.”)
  • Failing to own up to your mistakes (e.g., “What happened wasn’t our fault.”)
  • Making promises you can’t possibly keep (e.g., “We promise that this will never happen again.”)
  • Keeping the apology vague (e.g., “A problem occurred in our processes, but we’ve identified the issue and it’s been resolved.”)
  • Apologizing too much (e.g., “We’re so sorry. You can’t imagine how sorry we are. We just want to let you know how sorry we are. Sorry sorry sorry.”)
  • Offering a begrudging apology (e.g., “We didn’t do anything wrong, but we’re sorry if that will make you feel better.”)

A superficial or insincere apology is sometimes worse than no apology at all. Additionally, avoid trying to buy off your customer’s feelings by offering gifts in lieu of an apology. According to research conducted by the W.P. Carey School of Business at Arizona State University, 37% of customers who complained due to poor service reported that they were satisfied after receiving compensation for their issues. However, the number of customers who reported satisfaction jumped to 74% when they also received an apology.

Don’t just sweep problems under the rug. By avoiding these common mistakes and adhering to best practices when making an apology, your company will reap the benefits in the form of increased client satisfaction, reduced churn, and greater revenue.

You Might Also Like

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Make a Genuine Apology

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  4. ↑ Bachman, G. F., & Guerrero, L. K. (2006). Forgiveness, apology, and communicative responses to hurtful events. Communication Reports, 19(1), 45-56.
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  9. ↑ Bachman, G. F., & Guerrero, L. K. (2006). Forgiveness, apology, and communicative responses to hurtful events. Communication Reports, 19(1), 45-56.
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  12. ↑ Hareli, S., & Eisikovits, Z. (2006). The role of communicating social emotions accompanying apologies in forgiveness. Motivation and Emotion, 30(3), 189-197.
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  17. ↑ Bachman, G. F., & Guerrero, L. K. (2006). Forgiveness, apology, and communicative responses to hurtful events. Communication Reports, 19(1), 45-56.
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Example: How to Apologize Professionally in an Email

“Mr. Torrance,

I’m writing to you in regards to our last meeting. (an explanation). Our team was not adequately prepared, and we presented egregiously incorrect data. (acknowledgment of the mistake). We wasted both our time and yours, and compromised your trust in us—for that, we are truly sorry. (expression of regret). We accept the consequences of this mistake, and have since prepared an accurate report. We’re also prepared to offer you a discount on your next round of billing (accountability and restoration).

Additionally, we’ve changed our internal process for meeting preparation, and can assure you we will not make this mistake again. (improvement). We apologize. We hope we re-earn your trust, and continue collaborating for our mutual success. (forgiveness).

1. Be yourself. Whether you’re writing an apology in customer service, sales, or any other department, it’s important to be yourself. Don’t try to don a super-formal personality, or speak in a way that’s unnatural to you. It has a chance of coming across as insincere, and will almost certainly invite a colder, less sincere response. If you’re truly regretful, your words will demonstrate it.

2. Forget templates. We’ve got a lot of great template guides on this site, helping you write out-of-office messages and networking emails, but we actively discourage you from using templates to write an apology. If your apology email seems like it was slightly modified from some generic sample on the internet, it’s going to be rebuffed. Even if your message ends up being a bit formulaic, it’s better to start from scratch.

3. Express humility. We’re all human. We all make mistakes. And in a professional environment, we usually try to cover that up—making it seem like we know more than we actually do, or that we’re more capable than we actually are. An apology email isn’t the time or place for this excess confidence; instead, try to express humility, and acknowledge your own weaknesses. It’s going to make your message much easier to digest.

4. Don’t grovel or be dramatic. That said, it’s also important to avoid groveling. Don’t let your email become dramatic. Phrasing like, “I’m so, so sorry for this. Please accept my apology, from the bottom of my heart. I beg for your forgiveness, even though I don’t deserve it” just isn’t necessary. It creates an awkward atmosphere, and detracts from the main point of the conversation. You’re better off describing your mistake and explaining how you’re going to prevent it in the future than simply adding more flamboyant or emotional wording.

5. When in doubt, keep it simple. If you’re agonizing how to phrase or organize the email, or if you’re confused about how much detail to include, follow the general rule of keeping things simple. Concise, forward sentences are going to be much more effective—and much better received—when writing an apology email. Occasionally, scenarios will demand more of an explanation (like if you’re citing the procedural flaws that led to a mistake), but you should still strive to only include the information that’s necessary. If your recipient needs clarification, they can ask for it.

Mastering how to apologize professionally in an email isn’t easy. Apologizing in generally usually isn’t. However, if you follow these best practices and keep things simple and sincere, you should be in a great position.


How to End a Short Story

How to Write a Perfect Cover Letter for a Short Story Submission

Editors see mounds of bad cover letters. A lot of new writers submit short stories with little or no guidance and end up submitting cover letters that are either overenthusiastic or lacking the necessary information.

What you must know is that cover letters for different genres follow different sets of rules and etiquette. For example, an editor doesn’t expect you to write a cover letter for short fiction in the same format you would craft a query letter for a novel submission.

Your cover letter is, most often than not, the first thing an editor sees and you have to be on point to create a strong first impression. Some editors that I have interacted with said that they read the cover letter after reading your short stories, and they admit that some cover letters convince them to go back to the story and reevaluate it.

Luckily for you, I have compiled tips on just how to go about crafting a good cover letter that can make a ‘strong first impression’ and influence the editor’s aftertaste after savoring your stories.

How to Write Great Closing Lines

1. Be Poetic

Simple words, if used creatively, can take on a poetic, symbolic form. It’s not a must that you end a short story poetically, so don’t try too hard. Sometimes, a poetic ending can happen by chance.

2. Use Impeccable Wording

It’s not that easy, but you have to make sure that you revise your last sentence over and over until every word in it sounds perfect, and every period, comma, or dash is in its place.

The truth of the matter is you are not a poet (well, some of you sure aren’t), and coming up with a poetic ending is a tough ask. But, you can still give your most important sentence—the closing line—some time and effort and keep housekeeping your ending until it’s just perfect.

How to Write a Short Story: The Complete Guide in 9 Steps

Novels are difficult to write because of size, but short stories are difficult because they require perfection.

If a minor character fails to come alive in a novel, you can forgive the error because there is so many other things to enjoy, but if a minor character falls flat in a short story, a reader will become annoyed and a literary magazine editor will throw it away.

In a short story, a writer has to accomplish a great deal — details, setting, conflict, plot, character development — in a very small space, usually between 3,000 words and 6,000 words, and that requires concision and revision. Read the tips below to find out how to write a short story that will get published, get readers that love you, and get attention from an agent.


The first step to writing a short story is to have an idea.

You can get inspiration fromreal-life events – whether they happened to you, a grandparent who told you a story, or even the combination of little tidbits you hear from here and there.

I suggest following a few “weird news” sites,
because I’ve gleaned incredible stories including one about a tourist in Iceland who joined a search party only to discover she was the one being searched for, and another about an ex-Olympian who started prostituting herself not for money but for attention. Take nonfiction and transform it into fiction.

Now, decide whose eyes the story will be told through. Remember, you can’t switch halfway through the story. Once you pick a point of view, you have to stick with it. A good rule of thumb for beginning writers is to use the protagonist.

Your job as a writer is to develop a living, breathing character, and the only way to do that is to make sure you know more about your characters than what you ever let your reader know.

Write out everything there is to know about your character from their high school GPA, their earliest memories, and their home address to their first love, their favorite TV show, and their greatest fear.

  1. Don’t outright explain your character’s appearance, personality, etc. Let readers discover this character on their own as they read.
  2. Give your character weaknesses. Perfect people don’t exist.
  3. Give your character at least one unique characteristic. Everyone knows the independent, stubborn female character who is small, stronger than she looks, not very pretty (at least in her own opinion), and can fight like the devil. But does she play the flute? Does she have an embarrassingly ugly laugh? Does she notice the smell of everything?
  4. If you must have an outright description of a character, make it seem natural. Have the character describe him or herself to another character, or have one character describing the other character to someone else.

Make sure to have conflict. Don’t set up the conflict, start your story right in the middle of the conflict. This is called, “In Media Res.” It means to start in the middle of the action so the reader isn’t bored.

Make sure to “have something at stake.” In other words, what happens if the characters don’t get what they want? It should be something that ruins them. If there is nothing at stake in your story, you need to “raise the stakes.”

There’s a difference between writing an anecdote (the type of story you would tell a friend over dinner) and a quality short story (the type of story where readers are set inside the action).

1. I’m a pretty easy going person. I get along with everyone including the obnoxious guys from my hometown, but there’s a certain event that rolls around every year that puts most of them on the wrong side of the fence from me. These “couple” games are all athletic based and are meant to build trust and teamwork between “couples,” but no one cares for that. Everyone is after the prize money. Unfortunately, I am pathetically unathletic, so none of the athletic guys from my town have ever wanted to team up with me. I’m too “small,” “weak,” “uncoordinated,” and “clumsy.” They’re not wrong.

2. My eyes scanned the auditorium, but all of the boys seemed to be avoiding my gaze. Basketball scholarship boy was excitedly whispering with the tumbling queen of University of the Cumberlands cheer squad, and the soon-to-be marine was already exchanging information with the girl who had broken our high school hurtle record. Only Seth, the art major who assisted in coaching the middle school soccer team met my eyes with a malicious grin as he put his arm around his most recent fling – a rock-climbing pro from Etowah.

Telling will give the reader the facts, but showing engages their mind, emotions, and imagination. Sometimes it’s good and necessary to give the cold, hard facts (such as emails to your boss), but the writing we’re interested in makes the reader feel something. A story like this will engage the reader in such a way that he or she won’t easily forget it.