Writing Mistakes to Avoid in Online Dating Messages

It’s no secret that online dating can be a bit of a minefield. You’ve got to know what to say, how to say it, and when to stop saying it.

One of the most common mistakes people make when writing online dating messages is that they don’t say anything at all. If you’re not saying anything, how are you supposed to make a good impression?

I’m going to share with you some of the biggest mistakes I see people make in their messages. I’ll also give you some tips on how to avoid them.

I know that this may seem like a lot to take in at once, but I promise you it will be worth it in the long run!

## Not Saying Anything at All

This is probably the biggest mistake you can make when it comes to online dating. When you write a message, you need to say something. It could be as simple as “hi” or “hello”, or it could be something more specific like “I like your profile picture.”

The point is that you have to say SOMETHING in your message. Otherwise, you’re just wasting everyone’s time, including your own. You don’t want to be the guy or girl who sends a message and then doesn’t say a single word. That’s lame, and it’s not going to make you stand out in any way.

It’s much better to say a little something than to say nothing at all.’

Don’t worry, I’ll give you a few tips on what you can say in your messages. You’ll be surprised at how easy it is to come up with a few things to say. I’m sure you’ll come up a lot of ideas on your own, but here are a few ideas to get you started:

‘Hi, my name is and I live in . I am looking for someone to have a good time with.’

‘I’d like to meet someone who is looking for the same things in a relationship that I am. I like to have fun, and I’d love to find someone who likes to do the same. I also like to travel, so if you have any ideas where we could go together, let me know.’

‘What do you like to do for fun?’

‘How about you? What’s your favorite thing to do in your free time? What are you looking for in a partner? What do you want to get out of a relationship? Let me know if there’s anything I can do to help you find your perfect match.’

These are just a few examples of what you could say in a message. There are a lot more, but these are a good place to start.

The key is to make your message short and sweet. Don’t ramble on and on about yourself. Instead, focus on the other person and what they’re looking for. You can always add more details to your message later, but you can’t go back and change what you said in your first message. It’s best to keep it short and to the point.

If you’ve never written a message before, you might want to start with something simple like the ones I’ve listed above. Once you get the hang of it, you can start to add a little more detail to your messages, but for now, stick with the basics.

You’ll notice that I didn’t include anything about yourself in the messages above. This is because I want you to focus on what the other guy or gal is saying in their message, not on what they are saying about themselves.

Think about it this way: if you were talking to someone in real life, would you be interested in what they had to say about themselves? Of course not! You’d be more interested in the things they were saying about you.

That’s how it should be in an online dating message, too. You want to make sure that your message is saying something about the person, not something about yourself.’

The best way to do this is to keep your messages short, sweet, and focused on the person you’d want to meet.

Here’s an example of a message I wrote for a guy:

‘Hey, I saw your profile and I wanted to let you know that I think you are a great guy. I would love to get to know you better.’

You can see that I focused on what he was saying, not what I was saying. I made sure that my message was about him, and not about me.

Another thing to keep in mind when you write your messages is to be sure that you are being genuine. If your messages are full of flattery, it will come across as insincere.

Instead, try to be as genuine as you can be. If someone says something nice about you, be sure to thank them. If they ask you a question, answer it as honestly as possible.

Remember, the more genuine you are, the better your chances of getting a response.’

I hope these tips will help you write better messages in the future. Good luck, and have fun on your online dating journey!

I wish you the best of luck in your search for that special someone, and if you ever have any questions or comments about online dating, feel free to leave them in the comments section below.’

Thanks for reading, and enjoy the rest of your day!

P.S. ‘If you liked this article, please share it with your friends and family using the social media buttons at the top of the page.

How To Write An Effective Meta Description For SEO

Meta descriptions are one of the most important parts of your website’s SEO strategy.

A meta description is a short snippet of text that appears at the top of search results pages. The meta description helps users decide whether or not to click through to your website. If you don’t have a meta description for your website, you’re missing out on a huge opportunity to increase your organic search traffic.

In this post, we’ll show you how to write an effective meta description that will help your website rank higher in the search results. We’ve also included a list of the top 10 most important things to include in your meta description to help you get the most out of your SEO strategy!

## What is a Meta Description?

The meta description tag is an HTML element that you can add to the headsection of your HTML document. It allows you to add a short description of your page that will appear in search engine results pages (SERPs).

When a user performs a search on Google, Bing, or any other search engine, the search engine will display the meta description of the page in the SERPs. This is the snippet of information that a user will see before they click on the link to your page. If a user clicks on your link, they will be taken to the page that you want them to go to. If the user clicks “back” on their browser, they may be taken back to the SERP, where they will see your page title and meta description. If they click “forward,” they may go to a different page on the same website, or to a page on a different website.

## How to Write an Effective Meta Descriptions

There are a few things that you need to keep in mind when writing your meta descriptions. You want to make sure that your description is short, concise, and to the point. You also want to include keywords in your description, but not too many keywords. You can use a tool like Screaming Frog to find out what keywords your competitors are using in their meta descriptions, which will help you decide what keywords you should be using in your own description. You should also make sure to include a link back to your homepage, so that Google knows that your page is relevant to the search query. You don’t want to use the same description for every page on your site, as this will look spammy.

This is an example of a good meta description, as it is short and concise. It also includes the keywords that we want to be included in the description, and it includes a link to the homepage. The only thing that could be improved about this description is that it doesn’t include any links to other pages on the site. It’s a good start, but we’d like to see more links to the other pages of the website.

Here’s another example of an effective description. This one is a little bit longer, and includes a lot more keywords than the previous example. However, it is still very readable and easy to understand. This description would be perfect for a page like our homepage, where we’re trying to tell our visitors what we do and why they should visit our website.

An Ultimate Guide to Write a Supply Management Contract

## Introduction

A contract is a legally binding agreement between two or more parties.

Supply chain management (SCM) is the process of managing the flow of goods from the supplier to the end user. SCM can be divided into two categories: procurement and distribution. Procurement is concerned with the acquisition of goods and services, while distribution deals with the delivery of those goods to the final customer. In this guide, we will focus on the procurement side of SCM, which is commonly referred to as supply chain management.

## Supply Chain Management

SCM is a broad term that refers to the management of a company’s supply chain. A supply chain is a network of people, processes, information, and resources that are involved in the production, distribution, and consumption of a product or service. The primary goal of a supply chain manager is to create and maintain an efficient and effective network of suppliers, manufacturers, distributors, and customers. A good supply chain can help a company achieve its business goals, while a poor one can have a negative impact on the bottom line. A well-functioning supply chain ensures that the right products and services are delivered to the right people at the right time at the lowest possible cost.

## Types of Supply Chains

There are three main types of supply chains: centralized, decentralized, and hybrid. A centralized supply chain has a single point of control. It is common to find centralized supply chains in large companies that have a number of subsidiaries. Decentralized supply chains, on the other hand, are more common in small and medium-sized businesses. In a decentralized supply chain, the decision-making process is decentralized to the individual business units. Hybrid supply chains are a combination of centralized and decentralized supply chains. For example, a company may have a centralized procurement department that manages the supply chain and a decentralized distribution department that is responsible for the actual delivery of the products to the customers.

## Benefits of a Supply Chain

The following are some of the benefits of a well-managed supply chain:

– Cost reduction: Supply chain management can help companies save money by improving the efficiency of their supply chain processes. A properly managed supply chain reduces costs by eliminating inefficiencies in the system. It can also help companies reduce inventory costs by ensuring that they have the right amount of products on hand at any given point in time.

– Read more

– Improved customer service: Companies can improve customer service by providing a better product and service to their customers. This can be done by reducing the time it takes to get a product to the customer or by making sure that the customer is satisfied with the quality of the product.

– Increased brand loyalty: A company can increase its brand loyalty by providing customers with the best possible products and service. This will increase customer satisfaction and loyalty, which in turn can lead to increased sales.

– Reduced risk: Supply chain managers can reduce the risk that a company faces by managing their supply chains effectively. They can do this by identifying potential problems before they occur and taking steps to prevent them from happening in the first place. This reduces the likelihood that the company will be affected by supply chain disruptions, such as a natural disaster or a labor strike.

– Learn more about supply chain risk management

## Contracts

Contracts are legally binding agreements that are used to define the terms of a business relationship. A contract can be written or verbal. Written contracts can be in the form of a letter, a memo, a contract, or a purchase order. Verbal contracts are common in the business world, but they are not legally binding. A verbal contract is only as strong as the person who makes the agreement. For this reason, it is important to make sure that all parties involved in a verbal contract understand what they are agreeing to.

## What is a Contract?

According to the Uniform Commercial Code (UCC), a contract is “an agreement between parties to do or not to do a particular thing.” A contract is formed when there is an offer and an acceptance of that offer. An offer is an expression of willingness to enter into a contract. An acceptance is a manifestation of the parties’ intent to be bound by the contract. A valid contract must be based on a meeting of the minds, which means that both parties must agree on the same terms. If the parties do not agree on all of the terms, then the contract is not valid. A legally binding contract must also be supported by consideration. Consideration is something of value that is given in exchange for the promise to perform an obligation. The most common types of consideration are money, goods, services, or some other form of compensation.

– What is a contract?

– Types of Contracts

– Contracts of Sale: A contract of sale is an agreement between a seller and a buyer in which the seller agrees to sell a good or service to the buyer for a certain price. The buyer agrees to pay the seller the agreed-upon price for the goods or services. This type of contract is also known as a sale contract or a sales contract.

– Contract of Employment: An employment contract is a written agreement between an employer and an employee that sets out the terms and conditions of the employment relationship.

The 15 Best Businesses to Start in 2022

7 Business Ideas in Singapore for 2022

While claiming the top position as the World’s Best Place to Be During Covid, Singapore was also hailed as the top jurisdiction for multinational companies to base subsidiaries. With these favourable conditions the city-state has to offer, it is high time you should start considering the best business ideas you can start here in the coming year.

If you could do something with a headache or a cough and cold without leaving your home or falling in a queue to have a medical expert diagnose you, which one should you choose?

Under the new Health Services Act, Singapore will start licensing telemedicine in 2022. Telemedicine is viewed as the answer to crowded hospitals amid the pandemic. Public hospitals, private health care providers, and even traditional Chinese medicine acknowledge how the pandemic has changed the way of doing business. Thus, there is a high demand to shift toward teleconsultation services is deemed an important and lucrative business venture in the future.

What you should keep in mind:

Graphic Design

Graphic design will forever be one of the best businesses to start because there are so many businesses out there in need of graphic design services but they either can’t or won’t hire a graphic designer on staff. If you’ve got the design chops and have always dreamed of going out on your own, go for it.

The demand for digital marketing has continued to grow along with the increases in ecommerce, content marketing, and social media. The industry is expected to experience double-digit compound growth rates through 2020, and you can hit the ground running without incurring a bunch of startup costs.

If you’re starting a digital marketing business, you may want to consider specializing. As the market expands, it’s also becoming more crowded. You’ll be better served by choosing one thing to do really well—Facebook ads, social media campaigns, SEO-based content marketing—rather than trying to tackle it all to mixed results. This is especially true if you’re starting your business as a side hustle or one-person shop.

Unique business opportunities

14. Create digital products or online courses

Digital products and online courses are some of the most profitable businesses you can run. You create digital products or courses and earn recurring income from them. Begin by creating simple courses, such as tutorials on using applications, languages, or business marketing.

15. Make and sell hand-crafted goods

Do you love hand-crafted items? If so, you can make money by selling the items on sites like Etsy and Amazon. To increase business exposure and profits, advertise and brand your crafted items.

16. Build an audience and monetise it

You can make money by monetising your following. If you have a large fan base, you can use social media platforms like TikTok to make money. Depending on your audience, you can make money using sponsorship, selling merchandise, and creating in-feed ads.

17. Sell photographs

You can make money by using your creativity and monetising your skills. Start by looking for a high-quality camera. The good thing is that some phones have a perfect camera that you can use to start. Here is what you should do to make an income out of it:

18. House and pet sitting

As a house and pet sitter, you will take care of someone’s home and pets in their absence. Design a home and pet sitting package and advertise it on your social media platform. You can design a website to help you market your products and get reviews from your clients. That way, they will be confident they are leaving their homes and pets in safe hands.

Most profitable small business ideas

19. Auto repair

Consider starting a mobile auto repair business if you are a skilled mechanic. Some maintenance and repair jobs don’t require complex tools. You can offer services such as oil change, fluid refills, battery swaps, and headlight repairs.

20. Food trucks

Food trucks are becoming a big thing in major cities. If you are good at preparing delicacies and have a truck at your disposal, consider starting a food truck business. Depending on how well you market and structure your business, the food truck can help you earn S5000,000 to S$5,000 per month.

To start, register your business, get a trading licence, design your menu, customise the truck, and market your delicacies. Suppose you plan to sell food in the Marina Bay area. In that case, you will need to apply for a Non-Renewable Temporary Occupation Licence from the Singapore Tourism Board. You can refer to its map on possible food truck locations.

21. IT support

Mobile IT support services are in demand as more people embrace working from home. To start this business, you will need certification, experience, and expertise in dealing with the most common IT issues. You can make your business more holistic by selling software and applications.

Like any business, you need to register your IT support business and brand it. Advertise your business far and wide. With advanced technology, you can offer your services both locally and internationally.

22. Marketing copywriter

If you are good with words, a copywriting business will earn you a decent income. At the end of this year, the copywriting industry will be worth more than $400 billion. With so many businesses online, the income you can earn is uncapped.



Mind Map Tutorial: How to Make a Mind Map

sales strategies mind map


A mind map is a diagram with a hierarchical structure that is used for visually organizing and presenting information, thoughts or ideas’ – this is the definition that comprehensively elaborates the mind mapping technique, which today is practiced by many individuals and organizations.

However, there are many who are not familiar with the term and the technique ‘mind mapping’, so this extensive and thorough mind mapping starter kit is created for them, but, in addition, also for those who have heard of the technique but haven’t tried it yet.

The guide compasses everything, starting from details about the history of the mind mapping technique to help you understand, learn and explore the technique more in-depth. Additionally, it will also lead you step-by-step through the process of creating a powerful mind map.

How to Make a Mind Map

Now let’s get to the main part where we can learn how to create a mind map easily. A perfect mind map tutorial can help you achieve greater success in creating mind maps with ease. There are many tools available that can help you to make a mind map. In this part, we are going to introduce you to EdrawMind, the best software that can help you to create amazing mind maps in no time.

It has all kinds of advanced features and fantastic options that will help you create top-class mind maps without even being an expert. If you are an expert or a newbie, EdrawMind will allow you to create phenomenal mind maps with all its colorful themes, styles, structures, and clip art, etc. Here is how to make a mind map online.

Step 1: Visit the online web portal of EdrawMind, then register and log in for a new account using your email. First, you need to take the main idea and put it in the center of the mind map. To do it, open a new template by clicking on the New option and selecting any template available on the window. We have chosen the Radial Map, for example.

open new template

Step 2: You will get a new window open in your browser, where you’ll find the main idea in the center and options to add new branch ideas. Then create branches from the main idea to insert secondary ideas in the mind map. These secondary ideas will spread from the main idea.

insert branch ideas

Step 4: Add different colors and images for each idea or blank box so that the whole map becomes easier to brainstorm and understand. You can also create relations between branches and sub-branches by using signs.

add colours and styles

Mind Maps for Business

If you want to find out more about using mind mapping in business, Tony Buzan, the inventor of the Mind Map, and Chris Griffiths, the CEO of OpenGenius and founder of Ayoa, wrote the best seller Mind Maps for Business. Available on Amazon.

Mind Maps for Business Book

Tony Buzan - Inventor of Mind Maps

“I want to thank Chris for his tireless and successful efforts to promote my work over the last 10 years. He achieved what I thought impossible, when he released iMindMap (now Ayoa), the world’s first software true to my Mind Map process, and he went on to build a network of over 1,000 instructors dedicated to promoting my Mind Mapping across the globe, many of whom he taught personally. He was also, most appropriately, co-author on my 100th book, Mind Maps for Business, where his understanding of how Mind Mapping can be applied in business, was invaluable.”



How To Address a Letter (With Template, Tips, and Examples)

How To Address a Letter (With Template, Tips, and Examples)

Letters are formal, semiformal, or informal documents for conveying important information to contacts. When preparing one, you typically need to write an address that outlines who your intended recipient is. Learning to address a letter correctly can help show your written communication skills and set the tone for your message. In this article, we explain how to address a letter, provide examples, a template, and tips to make an address informative, and discuss addressing an envelope.

Learning how to address a letter is important because it introduces you and indicates who the letter’s recipient is. As your contacts may receive many letters daily, you want to address yours correctly to get their attention. Addressing a letter correctly can also help you make a good impression on the recipient because it’s typically the first aspect they read. For example, including a hiring manager’s name in the address shows you researched them before writing the letter.

If you send a letter through an individual or company, you also want to learn how to address the envelope correctly for them to know where to deliver it. For example, if you’re sending a physical copy of your letter to a mentor in another city, addressing the envelope can help the courier know where to deliver the letter.



How to Start an Ecommerce Business: Build an Ecommerce Store

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How to Start an Ecommerce Business: Build an Ecommerce Store

A complete blueprint for starting an ecommerce business

An ecommerce business is any business that buys and sells goods or services over the internet. E commerce business’s will digitally transfer money and data to execute these online transactions.

If you’re a skilled entrepreneur or craftsperson, you’ve probably dreamed of starting your own ecommerce store and building a business that gives you a sense of achievement and freedom. You’ll learn each step in this guide.

We’ve put together a comprehensive blueprint for starting a business, compiled from Shopify’s most popular content. These blog posts, guides, and videos have been organized based on the most important tasks you’ll face when researching, launching, and growing a profitable e-commerce store.

How to start an ecommerce business

1. Find product opportunities and choose what to sell

ecommerce blueprint step 1: research products

Finding a product to sell

The first step to building an e-commerce store is knowing what products you want to sell direct-to-consumer. This often is the most challenging part of starting a new online business. In this section, we’ll highlight strategies you can use to find product opportunities, explore the best places to look for product ideas, and finally, look at trending e-commerce products to consider.

Evaluating your idea

Once you have a product idea in mind, how do you know if it will sell? In this section, we’ll cover a few approaches that active entrepreneurs have used to validate their product ideas and potential market.

Free Guide: How to Find a Profitable Product to Sell Online

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Thanks for subscribing. You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 14-day trial of Shopify.

Obtaining your product

After landing on a strong product idea, your next step is figuring out where and how you’re going to obtain your products. The next four posts cover the various methods for acquiring your products, along with the pros and cons of each model.

Sell your retail products online

Many independent retailers face a challenging road ahead. Shifting your brick-and-mortar business online can help you weather this storm, generate cash flow, and build a more resilient business. You’ll need to find a good ecommerce solution to build your store on, like Shopify.

2. Thoroughly research your competition and write a business plan

how to start an ecommerce business: competitor research

Research your competition

You’ve found your product, evaluated its potential, and sourced a supplier. But before you get into that, you’ll need to thoroughly research your competition so you know what you’re up against and how you can differentiate your business from theirs.

Writing a business plan

With your competitive research complete, it’s time to write your business plan. A business plan is a roadmap that helps bring your ideas and thoughts together. It’s vital in determining what to prioritize and how to effectively reach potential customers. A business plan also highlights your company’s mission statement to show investors and employees the core values of your brand.

3. Choose a logo and name and set up your online store

setting up ecommerce business

Choose a business name

Aside from finding an actual product to sell online, another challenging decision is determining your business or brand name and choosing an appropriate and available domain name. These blog posts will help you tackle these important tasks.

Creating a logo

Once you’ve selected a memorable name and registered a corresponding domain, it’s time to craft a simple logo. In these resources, we’ll show you several options for creating a great logo for your new business.

Understanding search engine optimization (SEO)

You’re almost ready to begin building your online store. However, before you jump into it, you should understand the basics of search engine optimization so you can properly structure your site and pages for Google and other search engines.

Free Download: SEO Checklist

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Thanks for subscribing. You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 14-day trial of Shopify.

Building your store

With a better understanding of search engines, it’s time to build out your store using a website builder. There are many crucial elements to consider. Below, we’ve listed our essential reads to help you build high-converting product pages, write captivating product descriptions, shoot beautiful product photography, choose your ecommerce color palette, and much more.


This presentation focuses on the e-commerce-specific aspects of great design. It is recommended to also apply all the general design principles not listed in this lesson (proximity, hierarchy, CTA highlighting, contrast, accessibility, and so on). It is worth underlining that the success of an online shop depends on the quality of the product and the use of appropriate marketing strategies as well.

Asos’s post of a woman laying in bed, watching Netflix

Have a regularly updated blog, make a commitment to properly using social media, blogging on a regular basis, and displaying some individuality. Try being consistent, authentic, and relatable, and don’t be afraid to show the human side of the business. This will build trust, propel engagement and help you connects with your audience.

Don’t force shoppers to create an account

According to the NNGroup, `guest checkout with optional registration simplifies the checkout process and welcomes visitors to register when they are ready, rather than forcing undesired signup`. Of course, there are many advantages to registration (e.g. keeping the contents of the shopping cart, cross-device storage, etc.), but by making registration mandatory, some potential customers do not convert into actual buyers.

Adidas homepage with a jump to content button

The ‘skip navigation’ or ‘skip to main content’ link is (almost) everywhere on the web. Since optimizing keyboard navigation is crucial for people with disabilities, having such a button can come in handy. On most websites, it can be displayed by pressing TAB. In addition, there are a number of fundamental accessibility aspects to consider: proper tagging, support for zoom, link and button behavior, color, contrast, etc.

Allow for international shipping

Accordingto research by Akamai, issues relating to shipping and handling were responsible for 38% of online shoppers abandoning transactions on ecommerce stores. If a customer lives or works abroad it is extremely likely that they would want to have their goods delivered to their home or workplace. By not providing options for international shipping, ecommerce site owners are losing out on international sales and limiting their potential for international growth.

Culture can differ dramatically from country to country. It is important to respond appropriately to differing customs and traditions when conducting business in new territories.

For example, there are many differences between the business culture’s of China and the United States. In terms of initiating business affairs, relationships come before economics in China whereas in the U.S. economics generally take a front row seat to relationships. Chinese people do business with people they know and trust.

In terms of negotiation, the Chinese tend to haggle and believe that there is room for negotiation on every deal. Even communication styles differ. Chinese people tend to be quiet and reserved in business settings while Americans tend to be outspoken and eloquent.

Religion can also have a huge effect on an organisations ability to conduct business in another country. A shared religious belief may enhance trust and therefore reduce transaction costs between trading partners.

To help you research global opportunities, we’ve collated some data from Wikipedia, InternetWorldStats, mysql.com and the Office of National Statistics to produce an interactive map allowing you to filter by population, annual gross domestic product per capita and internet penetration to identify regions which may be suited to your organisation’s international expansion plans.

Once these regions have been identified, you can click on the map makers to display languages spoken in these countries, currency information and details of the dominant religions within these countries.



How to introduce yourself in an email

How To Introduce Yourself In An Email + Examples

While email marketing is far from obsolete, getting the recipient’s attention can be challenging. If you’re competing against other businesses that use email as a primary marketing channel, your introduction will have to stand out – otherwise, you risk being overlooked.

If you’re selling a high-quality product or service and already have a decent following, you may think an introductory email is unnecessary. However, you can’t just reach out to a potential client you’ve never met before.

You can establish an immediate connection and develop rapport with a professional introduction email. You might also need to write an effective email introduction to get to know a new team member, tell a prospect about your business, or pitch a partnership with another company.

What to include in an introductory email

The first time you reach out to a new contact, it’s important to send a short, purposeful, and professional introduction email — while also hitting on all five important pieces. Below, we’ll get into more detail about each of the pieces, and then apply them to some examples of self-introduction emails.

How to write a great subject line for an introduction email

The subject line might be the most important part of your introductory message, since it will be the first thing the recipient sees (and may be your only chance to grab their attention).

The subject line should be short enough that it doesn’t get cut off, even if the recipient is checking their email on a mobile device. In fact, some experts recommend that the best email subject lines should never be more than 100 characters long. But at the same time, they should be detailed and descriptive. The subject line should tell the recipient exactly why you’re reaching out, whether it’s to ask for their time and expertise, inquire about a new job, or get to know a potential client.

How to greet the recipient of your introductory email

There’s some debate about whether an introductory email should be more formal or casual. An intro message sometimes has no purpose other than to say hello, which feels like a great chance for a more casual email.

There are scenarios when a casual tone is right for an introductory email — especially in the age of remote and hybrid work. If you think a casual tone will be welcomed, use it; but if there’s any doubt in your mind, err on the side of a more formal email, just to be sure your message will be received as polite and respectful. That means avoiding things like “Hey” or “Hi” as a salutation. In many cases, it’s best to stick with the classic, “Dear “.

How to craft the opening line of an introduction email

What to include in your introduction email body

What you include in the body of your email should be unique, depending on why you’re reaching out, who the recipient is, etc. But there are still some best practices to ensure your introductory email makes the best first impression possible:

How to sign off an introductory email

While most of your introductory email so far has been focused on the recipient, your signature is your last chance to include any important information about yourself. You should include all of your contact information in your email signature, including your full name, job title, company name, and phone number or social media links, especially LinkedIn, when appropriate. You may also consider including your pronouns, as this promotes inclusivity and warmth.



9 Key Signs of a Good Employee

Boss giving employee thumbs up

They Speak Up in Meetings

Especially if you’re in a large meeting, intimidated by the higher-ups there, or don’t know much about what’s going on, it’s easy to sit tight and listen. But the people who get ahead don’t wait for permission or an invitation to speak—they make sure everyone in the room knows they have something to contribute. Even if you don’t have a suggestion? “Speaking up to advocate for a co-worker’s point of view or asking a well thought-out question can go just as far,” says leadership coach Jo Miller.

You’ve heard it a thousand times—but it consistently holds true. People who get ahead at work look to those above them and emulate not only the clothes they wear, but the ways in which they present themselves in the office, interact with others, and approach their work.

They Pitch In

At most companies, there’ll be opportunities to join committees or take on responsibilities that aren’t necessarily part of your job description: Your company is overhauling its social media procedures and needs a representative from every department to sit on the project team, say, or your office is putting on a major fundraiser and needs someone to coordinate with the event planning company. The most successful people pitch in—so they’re always right there where the action is.

Anyone can drop a complaint into the suggestion box, but the marker of a truly brilliant employee is coming up with solutions to those problems. Becoming a problem solver shows that you care—not only about your own career, but about the long-term health of the business as well.

They’re Respected by Their Colleagues

In any walk of life, you can get a general picture of somebody’s character by the way that others treat them; this is true in the workplace, too. It’s one thing for management to be impressed from afar, but if an employee is treated with respect by the peers that they spend the majority of their time with, then this is an ideal combination.

This is mainly because colleagues judge each other in a different way, and they appreciate integrity, honesty and the willingness to help each other over self-servitude. Certainly, it can help to identify if somebody is employing dirty tactics or brown-nosing in order to get ahead. Essentially, if somebody is performing well – and is liked by their peers, too – then it’s worth taking notice.

They Speak Their Mind in the Right Way

Speaking of brown-nosing, nobody likes a ‘yes’ man. Managers appreciate employees who will stand up and give an honest opinion on a particular course of action. Not only might their idea be a better one, but it also demonstrates that your employee is confident enough to disagree with you and cares enough to suggest a better way.

Of course, there are right ways and wrong ways of doing this – and a switched-on worker chooses their battles, too. For instance, if a member of staff is picking holes in everything from the cafeteria food to the corporate accounting strategy, then their voice starts to lose professional credibility. Good employees speak up only when they feel it’s necessary, and when they have something constructive to say.

Effective Communicator

Model employees will understand the importance of good communication in the workplace, and know that when done incorrectly, a simple misunderstanding can lead to a huge problem down the line. They speak clearly and clarify what they mean, leaving no room for error. They also have the ability to listen to what others are saying and digest the information before responding, showing that they have clearly thought about what they’ve just heard.

Having the ability to mediate between different situations isn’t easy – in fact, it can often be challenging to push your personal opinion aside within the workplace. However, a satisfactory employee will be able to diffuse heated situations, be empathetic towards their colleagues and consider other people’s perspectives.


A good employee will go above and beyond their normal duties without thinking twice or complaining about it. They will find solutions to problems before even mentioning them and will be happy to get on with anything that is thrown their way.

Having the ability to discipline yourself and work hard is tricky, especially when you’re placed in an office with a number of distractions, from office gossip to workplace pranks. A valued employee, though, knows when to have a natter and when to block out distractions and get stuck into their work.

The Complete Worker’s Guide to Professional Skills

Joanna joined the CareerAddict content team in 2017, and her role has evolved into a multifaceted one over time. In between heading our CV writing services and orchestrating our digital marketing efforts, she takes the time to share her expertise in a variety of insightful and thought-provoking articles about CV writing, HR, recruitment, social media, job search strategies and more. Joanna holds both a BA and an MA in journalism, and previously worked within a variety of fields including HR and recruitment, travel, fashion and entertainment. She’s also our in-house fashion guru and enjoys cooking up a storm in her spare time.

Joanna joined the CareerAddict content team in 2017, and her role has evolved into a multifaceted one over time. In between heading our CV writing services and orchestrating our digital marketing efforts, she takes the time to share her expertise in a variety of insightful and thought-provoking articles about CV writing, HR, recruitment, social media, job search strategies and more. Joanna holds both a BA and an MA in journalism, and previously worked within a variety of fields including HR and recruitment, travel, fashion and entertainment. She’s also our in-house fashion guru and enjoys cooking up a storm in her spare time.



The 30 Best Ways to Promote Your Business—With or Without Money

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12 tips to promote your business

You need to get the word out about your products and services, but what’s the best way to promote your business? Fortunately, you have options. In addition to tried-and-true business promotion methods, the rise of social media has created an abundance of new marketing opportunities. It’s now easier and more affordable than ever to advertise. Learn more about how to promote your business with these digital marketing and social media tips.

Register your business with Google — it’s the new yellow pages. It allows potential customers to find your company’s location and hours of operation easily. Customers can also post reviews of your business. By setting up a Google My Business account, you can make your company more visible in online searches, extending your reach with a free form of advertising.

Optimize your website’s SEO

Search engine optimization (SEO) helps your website show up higher in Google search rankings. Using relevant keywords throughout your business’s web pages and blog posts increases the chance of users finding your site when they search online for businesses like yours. SEO involves much more than keyword usage, though, so it’s helpful to do some research online or find a book that outlines how to prime your site’s performance on search engines. You might also consider hiring an SEO agency to help optimize your website.

Any time your business does something notable or newsworthy, draft a press release to send to your local news outlets. These publications actively look for interesting stories and often use press releases to create articles. When they do, it gives your business free publicity and distribution, allowing you to reach a much broader audience.

How to promote your business on Google

Using Google to promote your business is a no-brainer. Capturing more than 90% of the market share, it’s one of the best ways to get in front of consumers that are actively searching for solutions. Here are the best ways to use Google to get your name out there:

1. Create and verify your Google Business Profile

Your Google Business Profile (Google’s term for your Google listing) is what allows your business to show up in Google Maps results, the local section of Google Search results, and also—when someone types in your business name (ideas for creative business names here!) and location—the right-side Knowledge Panel in Search results. As Google gets better and better at catering its results to the searcher’s location, this free listing should be a top priority.

The key to using your Business Profile to promote your business is to verify ownership of your listing through your free Google My Business account. Once you have ownership, you can optimize your listing to show up higher in search results and for more relevant searches.

best ways to promote your business ranking on local search results

If you’re ranking on Google Maps or showing up in the Local Pack (as seen above) of regular results pages (this is very doable), your business is basically promoting itself 24/7. Even better, you can publish posts directly to your Google listing, putting attractive promotions in front of your audience at a time when they have high intent.

2. Get a website

A website is a must-have piece of marketing collateral no matter how old-fashioned your business or clients may be. Your website is the go-to for current and prospective customers. Even if they find you on social media or Google, they will want to go to your website and, like your Google listing, it serves to promote your business around the clock.

A good business website not only serves as a promotional tool in and of itself—it tells the story of your business and what you offer, provides contact information, and reflects your brand’s personality and distinguishing characteristics—but it is also essential for measuring and improving the success of your other promotional tactics.

website is one of the best ways to promote your business

For example, when you run ads, you need landing pages, which live on your website. When you post helpful information on social media, it should link to its home on your website. With all of your marketing channels flowing into your website, you can use analytics to see which strategies are working best and get invaluable insights about your audience.

Although there are completely free solutions to get a website in place for your business, almost inevitably you will need to move to some form of a paid website if you are serious about promoting your business. Having your own domain name, a professional look and feel, and the ability to scale and add features as needed are all essential for growth.

3. Implement search engine optimization

It’s one thing for you to promote your business; it’s another thing for Google to promote your business. SEO is a set of practices that align your business with Google’s ranking algorithm. But because this algorithm has evolved to use machine learning and user behavior to produce the most accurate and quality results for searchers, optimizing for search engines is really just optimizing for searchers—particularly those searching for what you have to offer.

SEO isn’t just one tactic, but many tactics that collectively work together to improve your rank. Also, because Google has superb location-based results, you have just as much of a chance as big retailers to show up on the first page of Google— without spending a dime! (With the exception of the costs to get a website, of course).

small businesses appearing on SERP - best way to promote your business

When your business is ranking high in results, Google is basically promoting your business for you—and not just to anyone, but to the people searching for what you have to offer. Doesn’t get much better than that.

4. Create a business blog

We just touched on this in the previous strategy, but content is such an important driver of SEO that it really deserves its own category as a promotional strategy. A blog is not LiveJournal for businesses. Sure, you can create some posts about milestones and events, but a lucrative business blog is one that produces educational content, in your brand voice, around questions and terms your ideal customers are searching in Google.

How to promote your business using online directories

Consumers routinely visit online directories to search for and vet businesses that fit their specific needs. These sites tend to be high-traffic, long-standing websites with high domain authority, so it’s not uncommon for your profile page or your business name to show up on the first page of Google through one of these domains. Online listings do not take long to create and can help enhance your online presence, promoting your business to nearby, high-intent customers.

best ways to promote your business- local listings on the SERP

7. Create listings on the major directories

Smaller directory sites pull data from larger ones, which means that by creating listings on the major sites, you’ll also likely begin showing up on smaller directories automatically. Below is a list of the major directories to start with. All of them are free, but often have paid options for advanced features.

8. Optimize your listings

It’s one thing to create a listing, but it’s another to optimize it. By filling out every field in your profiles, adding photos, and collecting reviews, you can improve the appeal of your business and rank above competitors in searches. It’s also important to make sure your information in all of your listings is consistent with the information on your website. Inconsistencies can cause the Goog to raise an eyebrow about your trustworthiness. Finally, be sure to monitor your listing and fix any inaccuracies, which can happen when listings are auto-populated. For more ways to optimize your listings, use the same post I linked to above (but I’ll link it here just because).

best ways to promote your business-optimized google business listing

9. Get online customer reviews

Word of mouth is one of, perhaps the most, powerful way of promoting your business to the right people. Testimonials on your own website are great, but reviews on official platforms like Google, Facebook, and Yelp are even better.

best ways to promote your business-google reviews

These websites can increase your exposure, and because they have measures in place to prevent fake or spam reviews, people trust the reviews here more than anywhere else. Plus, reviews are a major ranking factor for local search results. To get reviews, check out these posts:

10. Monitor and respond to reviews

Many online directories allow anyone to add a listing, so even if you didn’t list your business, it may still be on there, collecting reviews. Be sure to claim your listings wherever possible, and monitor these sites frequently. This way you can respond to reviews—which is another great way to promote your business. Not only can you resolve (and even reverse) negative reviews, but the way you answer reviews (positive and negative) can reveal your brand’s values and give potential customers an idea of what it’s like to do business with you.

How to promote your business locally

Recent consumer trend data from Shopify revealed that more than half of North American buyers changed the way they’ll shop going forward. One breakout trend has been support for local and small businesses. Here’s how you can take advantage of this:

Create a Google My Business profile

“Google My Business gives local businesses a separate online presence other than their website,” says Amy Falcione, founder of local marketing agency Big Picture Marketing. “Your listing gives a brief but detailed description of what your business offers and who you are.”

Amy explains that people use Google My Business to check and see if you’re legitimate. You can add photos and videos of your shop, and provide links to your website or appointment booking software. You can even give people a look inside your business to build trust and credibility with potential customers.

If someone decides they want to engage with your business, they have your contact information, website, and business address right in the listing. People can easily visit you online or in-person.

Join local events

A local event refers to any affair that attracts an audience from a local market. Artisan markets, craft shows, trade shows, and festivals are examples of events small businesses can promote themselves at locally.

“Right now, many local businesses are meeting online. They are using live streams and online meetups to show off products online and reach people at scale,” Amy tells Shopify. “But as areas start to open back up, we don’t want to overlook the power of local in-person events.”

Local events help small business owners meet customers one-on-one and create individual connections. People can touch, feel, and smell whatever you’re selling and interact with your products.

“Another way to promote your business locally is through workshops and lectures,” says Amy. “For example, if you run a candle making business, you can run local workshops to teach people how to make their own candles. It’s a great way to build your reputation in the community and increase brand awareness.”

Offer local delivery

People are buying more from independent businesses. Our consumer trend data shows that nearly a third of buyers bought something online and had it delivered to their home during the first three months of the pandemic.

Offering local delivery is a smart way to capitalize on this trend. When a customer orders something from your online store, you can personally deliver it to their doorstep. It serves as an alternative to traditional carrier shipping and in-store shopping, and is a thoughtful way to sell to concerned customers.

Get local press

Another great way to promote your business locally is by getting local press coverage. Getting a story in the local news is not only free but can also drive thousands of potential customers to your website or local shop.

“Start by creating a press list of all the publications you want coverage in,” Amy says, “then write your own press release and start pitching it to reporters. Make it easy for them by getting your own quotes and statistics and making your story sound newsworthy.”

Press releases that focus on community empowerment encourage local reporters to cover your business. If you can nail down getting local press, you’ll be able to capture your audience’s attention and interest in no time.

Free: Press Release Template

To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.

Get the press release template delivered right to your inbox.

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